The personnel business structure and advertising strategies of lucent technologies

Understanding advances such as PCS in the telecommunications industry is important for several reasons. Secondly, in addition to the advent of digital technology, PCS is a new entrant in the wireless telecommunications industry that differs from current analog cellular telephone networks. Furthermore, besides cellular competitors, many analysts predict PCS will also compete in the local telephone market since a mobile PCS digital telephone provides the same voice quality as wireline telephone service Baldwin et al.

The personnel business structure and advertising strategies of lucent technologies

Lucent had acquired many technology companies in the late s. Surfacing of the Problems In the late s, as the internet and data traffic businesses gained ground, Lucent lost its competitive advantage in its core business of telecom equipment. Though Lucent invested in a few Internet and wireless companies afterthe company focused more on its core competencies and failed to evolve in line with the changing market dynamics towards convergence of voice, data and internet.

With the growing popularity of wireless technologies, Lucent began to lag behind its competitors, who were quick to recognize the potential of Internet. Compared to its competitors, Lucent had been very slow to respond to it customers? The poor integration of corporate cultures led to a major exodus of talent from the acquired companies, as a result of which, Lucent could not launch new technologies to match its competitors Besides, Lucent had diversified workforce of over 1,38, people across its businesses, and the workforce at each business unit had its own unique culture.

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Lucent became a hub of diversified cultures and varied service delivery models. This made it difficult for the HR staff to integrate the HR functions across the business units and to develop and implement efficient retention strategies.

This initiative promoted an open supportive and diverse workplace at the company. When Lucent had increased its sales to customers, many of them defaulted on their payments as the technology and telecom industry reeled under an unprecedented slump inwhich threw Lucent into a deep financial crisis.

InLucent announced a new restructuring plan. The plan concentrated on the following things: The major objective of this team was to simplify and standardize global HR policies and processes, in order to improve efficiency throughout the organization, giving HR management a position of strategic importance in the entire transformation process.

Tiger Team In FebLucent selected six HR leaders from its domestic and global operations to serve full-time for six weeks on HR restructuring exercise.

The Tiger Team undertook an analysis of Hr operations. The team also studied the possibilities of making HR activities more efficient through policy changes, automation and process improvements.

Expert Help Lucent established a Project Management Office to oversee the implementation of findings and suggestions of the Tiger Team. Focus on IT Lucent also focused on IT to save on the costs and time consumed in transactional and repetitive HR activities by transferring them to global IT platforms and regional HR operating centres.

Workforce Reduction Between andLucent resorted to workforce reduction By earlyLucent had cut its workforce from 1,35, in late to 45, through various means like outsourcing, spinoffs and lay offs.

Service Delivery Model Lucent consulted the experts in compensation strategies and policies, staffing and talent management and also other companies which had been through similar organizational transformations.

Lucent then went through a rigorous strategy setting phase, which helped it to lay the foundation for its long-term HR vision. Effects of Restructuring 1.BUSINESS STRUCTURE Lucent Technologies is composed of four operating units. These four Key personnel - page 1 Business Structure - page 2 Bell Laboratories - page 2 Business Strategies - page 3 Advertising Strategies - page 3 List Of Competitors - page 4 Bibliography - page 5.

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The personnel business structure and advertising strategies of lucent technologies

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2 pages. An Introduction to Lucent Technologies One of Three Different Companies of AT&T An Analysis of the Year for the Lucent . Lucent Technologies builds local networks, business telephone systems, and consumer telephones that access the global networks.2 Lucent Technologies was launched with an initial public stock offering in April.3 AT&T owns an 82% share of the company.4 KEY PERSONNEL Lucent technologies has , employees worldwide.

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Mar 31,  · Organisational Structure of Avaya: Avaya Inc. is a privately held telecommunications company which specializes in enterprise network, telephony, and call center technology. Formerly the Business Communications unit of Lucent Technologies, it .

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KEY PERSONNEL Lucent technologies has , employees worldwide. Approximately 82% BUSINESS STRUCTURE Lucent Technologies is composed of four operating units.

These four units are: Business Communication Systems, Consumer Products, Microelectronics Group, and Network Systems. These units are designed to .

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