Stella artois case study

We then sent this out as an A2 poster printed onto laid paper which echoed the brown paper texture. Three of our logos have been featured in the lovely new Alphabet Logo book by Counter Print.

Stella artois case study

Solution Apply Locomizer proprietary algorithms to conduct social and affinity profiling of the general audience. For social profiling, Locomizer focused on consumers who mentioned Wimbledon-tournament specific keywords and other tennis-related keywords.

Additionally, we monitored tennis Twitter accounts, including Wimbledon and popular tennis players, to identify geo-behavioral patterns of their follower bases. For affinity profiling, we analysed the anonymous location history data of mobile users with high affinity to Wimbledon-tournament, tennis clubs, tennis centres, etc.

Jameson is a key focus for Pernod Ricard UK, which continues to invest in the strategy of recruiting a younger adult consumer. Solution Locomizer applied its proprietary audience discovery engine based on geo-behavioural user interest profiling technology, to enable hyper-targeted advertising — a first for the UK.

By isolating bars and a specific audience, for example MenLocomizer inferred other locations this audience dwell affinity areas. This led to a two-pronged approach: Outcome The top-line results show that this campaign smashed the objective of driving uplift in core brand metrics to increase saliency, and increase relevance to our lads target.

Outcome Using this dynamic approach provided National Rail with the opportunity to activate campaign bursts throughout the year, and ad-hoc tactical activity around key events or milestones. Mary Gannon, Business Director at Bluesaid: Solution First, we identified the gaming audience by looking for relevant keywords and hashtags in their geo-enabled tweets and also checking the followers of popular gaming-related Twitter accounts.

Next, we used our geo-behavioural profiling algorithm to understand where and how audiences interact in the social space, highlighting key hotspots around the UK. Outcome This unique approach of micro-targeting the gaming audience ensured that, in addition to the awareness and standout that a multi format and multi environment campaign delivered, opportunities to achieve engagement out of home and drive further consideration in social media were increased.

Outcome The after campaign measurement study has confirmed that the data supplied by Locomizer helped reaching key audiences in relevant locations and at relevant times.Wine is an increasingly popular drink in the UK and can be bought in pubs as well as in wine bars, although the choice in pubs may be limited.

The most common option is to ask for a glass of the house wine (red or white). Cider is a traditional English alcoholic drink made from apples. It is also known as may be sweet or dry. SponsorshipX is an experience-filled marketing and sponsorship conference uniting the industry's most disruptive minds in a setting that inspires.

Come experience the power of sponsorship Aug , in Whistler, Canada. Global Branding of Stella Artois. MENU. SUGGESTED TOPICS; Subscribe Hi, Global Branding of Stella Artois case study.

The Strategic Agency

Paul W. Beamish; Anthony Goerzen Access to case studies expires six. The Global Branding Of Stella Artois 1.

Stella artois case study

It makes sense for Interbrew, a simple Belgium brewery to develop a global brand in order to increase volumes, to maximize sales revenues and to lessen its dependence on Belgium and Canada, its two primary markets.

A growing body of research reveals an irrefutable link between employee experience (EX) and employee engagement and productivity, propelling EX to the top of HR’s strategic priorities for Founded in , The Strategic Agency is a leading sports and lifestyle marketing agency with expertise in sponsorship, experiential, and promotional marketing.

From concept to execution, we develop integrated campaigns that command attention, impact behavior and inspire engagement. Bringing consumers closer to brands.

Stella artois case study
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