Market oriented pricing strategy is setting a price based upon analysis and research compiled from the target market. This means that marketers will set prices depending on the results from the research. Gardenia would stay firm with this price due to its quality and well known brand over all these years. Gardenia Bakeries KL Sdn Bhd provides their product to places like big hypermarkets and mini markets along the street.
Gardenia is now considered as the most widely distributed loaf brand in Metro Manila and up to Cagayan Valley, Nueva Viscaya, and reaching the farthest city of Tuguegarao in the north-east province.
Gardenia breads are known for its good taste, freshness, freshly baked aroma, softness and nutritive value. The popular Classic White Bread is cholesterol free and bromate free, vitamin and mineral fortified, has zero trans fat, exceeding DOH recommendations. Gardenia also uses its unique G-lock to seal its bread products and retain freshness.
Unlike the usual tape seal used by other bakery products, the G-lock may be re-used by consumers to re-seal the remaining product and retain its freshness. Gardenia Philippines has introduced a unique distribution system, ensuring that only fresh bread reaches consumers each day. Gardenia strictly follows its international policy of keeping only fresh stocks on the store shelves.
As soon as products come out of the factory, delivery vans have to leave the production plant as early as 4 am to bring the products to different supermarkets, groceries, convenience stores and sari-sari stores, replacing unsold breads in store shelves with only freshly baked top-quality products, during every day of delivery.
This combination of superior product quality, advanced bread-making technology and extensive system of distribution reflects the consumer-oriented vision of Gardenia Philippines that brings consumers the highest level of product satisfaction in the bakery industry today.
The Gardenia trademark means value and is respected all over Asia. In three consecutive years, Gardenia was accorded Superbrand status by Superbrands Ltd.
This reaffirms that Gardenia has met the stringent criteria of market dominance, longevity, goodwill, customer loyalty and overall market acceptance.
Truly, these are testaments that Gardenia provides only the best products for the Filipino consumers. Gardenia Cebu plant is now fully operational with a daily capacity of 50, loaves serving the needs of the entire province of Cebu and the Northern Mindanao area.
The company rapidly completed the construction of its new plant after receiving numerous requests and demands of bringing Gardenia products to Cebu and nearby provinces. Gardenia utilizes only the finest ingredients from all over the world to ensure Cebuanos that they can have the same high quality and great tasting Gardenia loaf breads enjoyed in the country as well as in Singapore and Malaysia, where the brand is the market leader.
Gardenia makes full use of a plant in Binan, Laguna that has the capacity to turn outloaves and buns daily. Shipping from its Laguna plant all the way to the Visayas and Mindanao markets was not feasible as the amount of time it would take for the products to reach their destination would compromise their freshness guarantee.
Umali also assured Cebuanos that they will only enjoy fresh and superior quality products. The company follows current Good Manufacturing Processes. Another practice unique to Gardenia is the G-lock system. The G-lock has a specific color for a particular day to let the consumer know when the bread is delivered instead of just when it will expire.The Lean Concept in the Food Industry: A Case Study of Contract a Manufacturer Ulla Lehtinen and Margit Torkko The paper discusses how the lean concept could be applied to a food-manufacturing company.
The paper first presents the lean concept and value-stream mapping tools. The empirical section discusses how a case company, operating as a. Gardenia’s roots go back to Singapore where, in , it began as a humble in-store bakery - Gardenia Bread introduction.
Increasing demand led to the opening of Gardenia’s first-commercial bakery at Pandan Loop in March Gardenia has since been the market leader in Singapore and has expanded its operations in Asia to . The material comprises of a variety of marketing essay topics that will assist you with your studies.
Register today and enjoy the vast array of studying material. Benefits of Using Our Study Material. You enjoy several advantages upon using our marketing study material. Firstly, we have a numerous selection of study material. A Business Start-Upcase Study Custom Cake Design Business (In Good Taste by Craft Factory) Ms.
Aditi Ghosh, Director – Craft Factory Case Summary: The purpose of this case study is to seek strategy and solutions to produce business viability. GARDENIA Increasing demand led to the opening of Gardenia's first-commercial bakery at Pandan Loop in March Gardenia has since been the mar.
Since its founding in the s, the company has grown from a small bakery in the family’s garage to a global manufacturer serving 16 countries with customers ranging from retail stores to institutions.