Beverage Marketing Corporation Current Trends To further gain markets, trends in bottled water include new product development, wide spread marketing and packaging efforts, and the emergence of new industries tapping into bottled water. While most all trends positively affect the bottled water industry, an increase in consumer knowledge about bottled water origins and tap water safety may emerge to momentarily halt or at least deter rapid industry growth. New Products The most conspicuous trend in the bottled water industry is the development and flooding of a seemingly never ending array of bottled water products. Realizing that consumers cite taste, quality, and purity as the top reasons for drinking bottled water, bottlers market and design bottles to display their purity.
About[ edit ] Bottle of Perrier, here a mL The spring from which Perrier water is sourced is naturally carbonated. Both the water and natural carbon dioxide gas are captured independently. In other markets, the mL can is also available.
Ina Mint flavor Saveur Menthe was introduced in France. Sincenew varieties of Perrier have been introduced in France, for example, Eau de Perrier is less carbonated than the original, and comes in a blue bottle.
Perrier Fluo comes in flavors such as ginger-cherry, peppermint, orange-lychee, raspberry, and ginger-lemon. It had been used as a spa since Roman times. Local doctor Louis Perrier bought the spring in and operated a commercial spa there; he also bottled the water for sale. He later sold the spring to St John Harmswortha wealthy British visitor.
Harmsworth was the younger brother of the newspaper magnates Lord Northcliffe and Lord Rothermere. He had come to France to learn the language. Perrier showed him the spring, and he decided to buy it. He sold his share of the family newspapers to raise the money.
Harmsworth closed the spa, as spas were becoming unfashionable. He renamed the spring Source Perrier and started bottling the water in distinctive green bottles. The shape was that of the Indian clubswhich Harmsworth used for exercise.
It was advertised as the Champagne of mineral water. Advertising in newspapers like the Daily Mail established the brand. Perrier stated that it was an isolated incident of a worker having made a mistake in filtering and that the spring itself was unpolluted.
The incident ultimately led to the worldwide withdrawal of the product, some million bottles of Perrier.
In it was announced that Perrier would no longer sponsor the award, which was renamed the "if. The following year, Perrier was ordered to halt restructuring due to a failure to consult adequately with staff.PumpScout provides the latest pump industry news and product updates.
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NAICS Codes: , , SIC Codes: , , By: Frank I. Salazar. Since its emergence as the second largest and most popular beverage category in the United States, bottled water has become an industry of unimaginable innovation, fierce competition, high profit margins, and wide-spread marketing promotions.
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Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Mexico with research from Euromonitor's team of .